SEO Case Studies
Explore our top Google penalty recovery case studies
Case Study: Recovering an Affiliate Website from a 'Unnatural Links' Manual Penalty
This affiliate content website received a Google manual penalty for ‘Unnatural Links to your site’ following the March 2024 Google Spam Update. The Manual Actions in Google Search Console indicated ‘Unnatural Links to your site’, guiding our efforts towards addressing these problematic backlinks.
The primary task in such cases is to identify all backlinks. We used multiple SEO tools including SEO SpyGlass, Ahrefs, Serpstat, along with data from Google Analytics and GSC, to gather a comprehensive list of all incoming links.
After collecting all the referring pages, the next task was to conduct a link audit and identify all unnatural links, including spammy, spam-like, and toxic ones. Drawing on our extensive experience in conducting link profile audits, we categorized all the links into five groups based on their risk assessment…
Case Study: Recovering a SaaS Website After the 2024 Google Core Update
This SEO case study focuses on the recovery of a US-based SaaS website following an algorithmic penalty. The situation is unusual because the company has its own SEO department and the site did not have the typical issues often seen on websites affected by recent Google updates. The blog and landing page content is written by real people, matches user intent, and is engaging to read.
The website has excellent EEAT, with photos and detailed information about the team. There are no issues with query cannibalization, stolen content, or duplicate pages. The link profile is clean, with no toxic links and a normal growth pattern. Overall, the site’s SEO was in good shape.
However, after March 5, 2024, organic traffic dropped by nearly half. Our task was to determine what specific aspects of the website triggered this algorithmic penalty. What could have displeased Google so much that it cut traffic in half?
Case Study: Recovering a Review Website After the September 2022 Product Reviews Update
This case study details the recovery process of a content-based review website that lost over 74% of its organic traffic shortly after the September 2022 Product Reviews Update. Initially, the website owner and their team tried to resolve the issue themselves. They removed old pages that had not attracted search traffic even before the penalty, updated the content on other pages, and completely rewrote the most popular ones. According to the client, all content was written by experienced copywriters familiar with the website’s niche, without the use of AI generators.
Despite five months of effort, these changes did not yield success, and the website was eventually handed over to us.
It was a challenging task because the site had undergone significant changes since the penalty, making it difficult to analyze its pre-penalty state. Additionally, the possibility of restoring the site using a backup was not available, as too much time had passed and backups were not preserved…
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